We’ve long maintained that Saudi Arabia is the next potential leisure market to monitor in the Middle East. With a population 3 times the size of the UAE, superior resource wealth, and almost zero development of leisure and entertainment, the market is fertile ground for our industry.
As part of the Vision 2030 plan, not only are culture and entertainment developments being encouraged, they are being actively promoted by the Kingdom – Qiddiya, the 334 square kilometer entertainment city south of Riyadh, is supported by the Public Investment Fund (PIF), the Kingdom’s main sovereign fund.
This follows similar moves in the cinema industry; the Kingdom actually showcased some short films from local filmmakers at Cannes this year, while AMC was granted a license to operate cinemas in the kingdom, with a target of opening 30-40 across 15 cities in the first 5 years.
These developments are supported by hearty fundamentals. Consider that:
There are strong reasons to believe that the center of attractions and leisure development will start to move westward from the UAE to Saudi Arabia, which has the potential to eclipse the former.
If you want to be in the know, we strongly encourage you to consider attending or learning more about the upcoming Attractions and Leisure Development Saudi Arabia conference. Featured speakers include government ministers from the Ministry of Municipal and Rural Affairs as well as the Ministry of Commerce and Investments, Dubai Parks and Resorts, and King Abdullah Economic City.
22-24 October, 2018
Roda Al Bustan, Dubai, UAE
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