The Business of Theme Parks (Part IV): How Do They Make Money?

In Part I of this series, we reviewed topline economics for theme parks and attractions, and noted a defining characteristic of the industry: revenue is distributed along an extremely long tail. Out of thousands of attractions worldwide, only a small handful generate more than $1 billion annually. Below them sits a modest tier of super-regional […]
The Business of Theme Parks (Part I): How Much Money Do They Make?

Revenues: Not Created Equal Revenues are the starting point for all cash flows. While revenues can be disaggregated into its components, attendance and per person spending (subjects of a later post) – for our purposes, a high level view will suffice. Using data from the Park Database, we’ve plotted the distribution of theme park revenues […]