Disney sells a feeling; Universal sells a product
How visitors describe their favorite experience in their own words
Disney
"I love Disneyland even though it is expensive since it is an unforgettable experience"
Concession: love despite cost
"Disneyland is my favorite but so expensive now"
Favorite qualified by price
"I love Disney and Universal theme parks but they are too pricey"
Emotional attachment vs. price barrier
"It's like visually seeing my childhood comes to life in real time"
Emotional, holistic, no ride named
"Being there with my grandkids and watching their joy"
Family memory, not a product review
Universal
"I like Universal Studios but the price has really jumped"
Transactional: price vs. product
"The food is overpriced. But I always have fun when I go"
Itemized complaint, still functional
"Hagrid's motorbike ride at Universal!"
Specific ride named
"The Simpsons ride at Universal Studios was by far the best"
Product review: which ride, how good
"I got to see Mario land in the new universal park"
Specific attraction, novelty framing
Source: The Park Database