{"id":1244,"date":"2019-01-17T01:34:16","date_gmt":"2019-01-17T01:34:16","guid":{"rendered":"http:\/\/www.theparkdb.com\/blog\/?p=643"},"modified":"2024-05-05T11:37:26","modified_gmt":"2024-05-05T11:37:26","slug":"china-indoor-ski","status":"publish","type":"post","link":"https:\/\/www.theparkdb.com\/blog\/china-indoor-ski\/","title":{"rendered":"An Overview of Indoor Ski Resorts in China"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.theparkdb.com\/blog\/china-indoor-ski\/#Why_Do_They_Matter\" title=\"Why Do They Matter?\u00a0\u00a0\">Why Do They Matter?\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.theparkdb.com\/blog\/china-indoor-ski\/#Supported_by_Demographics\" title=\"Supported by Demographics\">Supported by Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.theparkdb.com\/blog\/china-indoor-ski\/#Essential_Characteristics\" title=\"Essential Characteristics\">Essential Characteristics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.theparkdb.com\/blog\/china-indoor-ski\/#Guest_Characteristics\" title=\"Guest Characteristics\">Guest Characteristics<\/a><\/li><\/ul><\/nav><\/div>\n\n<h1><span class=\"ez-toc-section\" id=\"Why_Do_They_Matter\"><\/span><span   ><strong>Why Do They Matter?\u00a0\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The Chinese Government has recently launched an ambitious campaign to develop the winter sports industry within the country, fueled by China\u2019s selection as the host of the 2022 Winter Olympic Games.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Although the Chinese winter sports industry is still in its early stages of development, the Government intends to see 800 ski resorts and 600 skating rinks operational by 2022.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">These venues will form the foundation of what is expected to be the largest population of winter sports enthusiasts in the world. <u><b>The ultimate goal of the Government is to report 300 million people involved in winter sports by 2025.<\/b><\/u><\/span><\/p>\n<h1><\/h1>\n<h1><span class=\"ez-toc-section\" id=\"Supported_by_Demographics\"><\/span><span style=\"font-size: 40px; font-family: 'EB Garamond';\"><strong>Supported by Demographics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">There is a growing Chinese middle class with an appetite for recreational weekend activities, and enough disposable income to spend on leisure and sports such as skiing. As skiing has not been present in Chinese culture until recent years, the vast majority of the market (80% of skiers) is made up of beginners. However, a growing amount of programs for children and young people aim to create a new generation of enthusiastic skiers- and China\u2019s rapidly growing indoor ski resort industry is rushing to meet the increasing demand.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Over the past 10 years, the number of skiers in China has grown rapidly, increasing from 4.7 million in 2007 to 17.5 million in 2017. Similarly, the number of ski resorts in China has grown from 225 in 2007 to 703 in 2017. The number of indoor ski resorts has increased particularly sharply, growing from only 1 indoor resort in 2000 (all the way through to 2004), to 23 in 2018. The uptick in indoor ski resorts has been a recent phenomenon; 70% of all indoor ski resorts have been opened since 2015.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-650 aligncenter\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2019\/01\/Picture2.png\" alt=\"\" width=\"462\" height=\"581\" \/><\/p>\n<h1><\/h1>\n<h1><span class=\"ez-toc-section\" id=\"Essential_Characteristics\"><\/span><span style=\"font-size: 40px; font-family: 'EB Garamond';\"><strong>Essential Characteristics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Geographically speaking, indoor ski resorts are well-distributed across China as a whole, and tend to be far from urban areas. Only two are located in the vicinity of 1st Tier cities, with the majority- around 50%- located near 3rd Tier cities.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-648 aligncenter\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2019\/01\/Picture1.png\" alt=\"\" width=\"727\" height=\"465\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Most indoor ski resorts are standalone, and only a few form part of a larger resort or are linked to an outdoor slope. Every resort features food and beverage amenities, with most also offering a snow play area and retail. Ice skating rinks and hotels, on the other hand, are relatively rare inclusions, as most visitors do not stay overnight.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Of all the indoor ski resorts, Beijing Qiaobo Ice and Snow World, the market leader in Chinese indoor ski resorts, has the highest attendance by far, with its whopping 3.2 million visitors in 2017 comprising 18% of all Chinese indoor ski visits.\u00a0 Attendance levels are also higher in Tier 1 cities than Tier 2 cities, where competitive dynamics (multiple indoor ski resorts) drive down the average.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Beijing Qiaobo Ice and Snow World also has the highest ticket price, at RMB360.\u00a0 Adult and child tickets tend to cost the same, but ticket prices vary considerably across all resorts, even within the same market. Much of the variation can be explained by differing ticket types- e.g. Qiaobo\u2019s relatively expensive RMB360 ticket covers entry for an entire weekend day, while elsewhere, RMB80 tickets only offer an hour of ski time.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">While development costs vary, it generally takes $1,500-$2,200 per sqm of investment to open an indoor ski resort.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Operating hours of indoor ski resorts vary, but generally range between 9:00 am and 19:30 pm, with some resorts open as early as 8:30 and as late as 22:00.<\/span><\/li>\n<\/ul>\n<h1><\/h1>\n<h1><span class=\"ez-toc-section\" id=\"Guest_Characteristics\"><\/span><span style=\"font-size: 40px; font-family: 'EB Garamond';\"><strong>Guest Characteristics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Overall, customers have a positive perception of indoor ski resorts and enjoy their experiences there.\u00a0 Almost 40% of reviewers consider them to be fun places, while other frequent positive comments include \u201cbeginner and kid-friendly\u201d and \u201cgreat summer destination\u201d.\u00a0 The most frequently mentioned areas for improvement include the cost of tickets and overcrowding on holidays and weekends.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-649 aligncenter\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2019\/01\/Picture3.png\" alt=\"\" width=\"800\" height=\"361\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>The typical visitor prefers visiting an indoor ski resort in the afternoon during the summer<\/strong>, and tends to stay for 2-4 hours.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">There are several indoor ski resorts currently under construction.\u00a0 These include three new Wanda locations: Wanda Guangzhou City, Wanda Wuxi City, and Wanda Chengdu City. The largest of the new developments will be Wintastar Shanghai (Pudong), expected to open in 2022, which will cover 227,000 sqm of area and has received RMB6 billion in investment.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">It\u2019s clear that as skiing becomes steadily more popular in China, these new resorts will have plenty of enthusiastic visitors on their slopes.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">For more details, including attendance, revenue levels, and development costs for each individual resort, and detailed social media customer feedback, don&#8217;t miss our <a href=\"https:\/\/store.theparkdb.com\/collections\/market-research\/products\/chinas-indoor-ski-market\">comprehensive report overview on this topic<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Do They Matter?\u00a0\u00a0 The Chinese Government has recently launched an ambitious campaign to develop the winter sports industry within the country, fueled by China\u2019s selection as the host of the 2022 Winter Olympic Games. Although the Chinese winter sports industry is still in its early stages of development, the Government intends to see 800 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,73],"tags":[],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-and-references","category-other-attractions"],"acf":{"":"","bfi_title":"","bfi_title_2":"","bfi_description":"","chart_image":"","chart_title":"","chart_description":"","bc_title":"","bc_sub_title":"","bc_content":"","bc_right_side_content":"","highlighted_image":"","highlighted_sub_title":"","highlighted_title":"","highlighted_bottom_text":"","highlighted_button_text":"","highlighted_button_link":"","below_highlighted_title":"","below_highlighted_sub_title":"","below_highlighted_content":"","below_highlighted_right_side_title":"","below_highlighted_list":""},"_links":{"self":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":0,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/media\/3797"}],"wp:attachment":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}