{"id":1375,"date":"2023-11-13T17:10:52","date_gmt":"2023-11-13T17:10:52","guid":{"rendered":"https:\/\/www.theparkdb.com\/blog\/?p=1375"},"modified":"2024-08-21T20:41:36","modified_gmt":"2024-08-21T20:41:36","slug":"the-inside-story-of-the-most-expensive-theme-park-ever-built","status":"publish","type":"post","link":"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/","title":{"rendered":"The Inside Story of the Most Expensive Theme Park Ever Built"},"content":{"rendered":"\r\n<p class=\"is-layout-flow wp-block-quote-is-layout-flow\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/#Introduced_to_Sanrio\" title=\"Introduced to Sanrio\">Introduced to Sanrio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/#%E2%80%9CPuro%E2%80%9Dland\" title=\"\u201cPuro\u201dland\">\u201cPuro\u201dland<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/#The_Scramble\" title=\"The Scramble\">The Scramble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/#The_Budget\" title=\"The Budget\">The Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/#Hello_Kitty_Cultural_Issues\" title=\"Hello Kitty &amp; Cultural Issues\">Hello Kitty &amp; Cultural Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.theparkdb.com\/blog\/the-inside-story-of-the-most-expensive-theme-park-ever-built\/#Japan_in_the_late_80s\" title=\"Japan in the late 80s\">Japan in the late 80s<\/a><\/li><\/ul><\/nav><\/div>\n<\/p>\r\n<p>Won here. I had always wanted to learn about Sanrio Puroland, an indoor theme park in Tokyo opened in 1990.<\/p>\r\n<p>In recent years multiple Hello Kitty theme parks, cafes, and other branded attractions have opened. But Puroland was the first.<\/p>\r\n<p>The attraction has always loomed large in my imagination. It was built during Japan\u2019s boom era and in per square foot terms, might be the most expensive theme park in history. By a long shot.\u00a0<\/p>\r\n<p>When I had the opportunity to interview legendary designer Gary Goddard, whose firm designed and project managed Puroland\u2019s construction, I jumped at the chance.<\/p>\r\n<p>What follows below is the transcript of a wide-ranging interview with Gary: a firsthand account of Puroland\u2019s design and development, thoughts on what it takes to be a good theme park designer, some comments on working in Japan during the era, and more. Enjoy.<\/p>\r\n<p>As background, by the time Mr. Tsuji, chairman of Sanrio Company, Ltd., called on Gary to design the theme park, Landmark Entertainment (Gary\u2019s firm) had already completed a range of classic works, from the King Kong Attraction and Conan the Barbarian Show at Universal Studios Hollywood, Monster Mansion at Six Flags over Georgia, the Radio City Musical, and the Great Savannah Exposition at the Savannah History Museum.<\/p>\r\n<p>Gary further went on to design more legendary rides and pioneer the use of 3D, like in The Amazing Adventures of Spider-man at Universal\u2019s Islands of Adventure, and Terminator 2-3D at Universal Studios Florida.<\/p>\r\n<p><iframe title=\"Story of Sanrio Puroland - Interview with Gary Goddard\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FetAqfU6dV0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Introduced_to_Sanrio\"><\/span><strong>Introduced to Sanrio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary<\/strong>: [Dentsu] had gotten rights for Sam the Eagle, which the Disney company designed for the Olympics, the mascot. But Disney would not do any turnarounds for them for animation nor would they provide a 3D maquette for them to make merchandise.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">They wanted to know if we could do that? And I said, yeah, we could do that. You know, because I work with Disney animators.\u00a0 I knew Glenn Keane, one of the top young animators at Disney the time. He was a classmate from our college days Cal Arts. And I got Glenn Keane to moonlight and to create a walk sequence in animation of Sam the Eagle to establish his personality.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So they could have something to look at in Japan for how the character would move. And then I had one of our sculptors, I think it was Terry Cardinale &#8211; she did the 3D sculpture and maquette of Sam the Eagle for them to use for merchandising purposes.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1387\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/olympic-sam-baseball.jpg\" alt=\"\" width=\"420\" height=\"246\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">Eagle Sam<\/span><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And then somehow through Dentsu, one of the guys there got our names, and then we got a contact from Sanrio in their recently opened LA office. SANRIO was interested in having someone help interpret Hello Kitty for the American market for animation.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">That&#8217;s really how it started.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So we met with Sanrio&#8217;s creative team and they engaged us to do adaptations of Hello Kitty for the American market. We had industry legends like Corny Code, Rebecca Mills, Phil Mendez and others working on adapting Hello Kitty for the U.S. market. Nothing major in terms of changes, just ideas that might help to introduce her to the U.S.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And that&#8217;s how we really met Sanrio. And that got us into a few meetings with the chairman.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Then the chairman found out we did theme parks.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And he said, \u201coh, I want to do a retail store on the Ginza. It&#8217;s going to be two floors. We already have the property leased. And I need this to be so good that we could charge admission for people to come in.\u201d He says, \u201cwe&#8217;re not going to charge admission, but it has to be that good.\u201d<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Can you do it? I said, yeah, we can do that. So what wound up happening was we did the second floor and their internal Sanrio designers did the first floor.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/sorrykikilala.kyotolog.net\/%E3%82%AD%E3%82%AD%E3%83%A9%E3%83%A9%E7%A0%94%E7%A9%B6\/%E3%82%B5%E3%83%B3%E3%83%AA%E3%82%AA%C3%97%E3%83%A9%E3%83%B3%E3%83%89%E3%83%9E%E3%83%BC%E3%82%AF%E7%A4%BE%E3%80%80%EF%BC%94%E5%A4%A7%E6%96%BD%E8%A8%AD%E3%81%AE%E8%A9%B1%E3%80%82\"><img decoding=\"async\" class=\"wp-image-1388\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/1527908001.jpg\" alt=\"\" width=\"485\" height=\"436\" \/><\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And when they opened, the second floor did all the business.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The way it was designed, there was an escalator up and down that was right by the exit to the first floor. The idea was people would come in through the main entrance on the other side, go through the first floor, then go up to the second floor, do their thing, and then come back down the escalator and make an exit. So that was the idea.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">What happened was within three or four months of opening, the Ginza store became a stop for the tour buses. The tour buses would unload 60, 80 people at a time.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Within a few months, they realized that everyone wanted to go to the second floor. So the buses would drop people off at the exit, and they literally would avoid the first floor, moving right up the escalator to get to the second floor where the magic was.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1385\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Ginza-Gallery.png\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">Sanrio Gallery \u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">[Gary writing]: <em>Here is GINZA GALLERY at night before we were asked to make the first floor up to the standard of the upper floor. 2<sup>nd<\/sup> Floor was by Landmark, first floor by the Sanrio Retail Team. Our concept DID include the BEANSTALK that you see in the center of the display window. That is because there was a massive concrete over steel support that ran right through the display windows. So since the upper floor was \u201cFAIRYLAND\u201d we made in in the clouds and the beanstalk grew from the area below up through the clouds into the FAIRYLAND above. The beanstalk covered a massive column that was about six feet by six feet square.<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">They&#8217;d just go right up to the second floor. They\u2019d do their thing and they come back down and get on their bus.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So within the first year, Tsuji brought us back on to redo the first floor. So the first floor would have as much impact as the second floor. To be clear the 2<sup>nd<\/sup> Floor was generating 80% of the overall store income, the 1<sup>st<\/sup> floor, 20%. In usual retail set ups, the percentages are the opposite. When we re-did the first floor, it immediately started doing the same kind of numbers as the second floor.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The retail sales there were through the roof.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So he was extremely happy. Then we did one or two other things, another store at a harbor area that they had outside of Tokyo. And another small shop elsewhere in a different prefecture.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">[Tsuji] said, well, this was all a test because I really want to do a theme park. And we engaged a Japanese architect firm and I don&#8217;t like what they&#8217;re doing.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And will you guys help us with this, we want you to do three attractions.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So we started out with three attractions, and then within a matter of months after we presented our attractions, Tsuji said we need to start over, you need to design the whole thing.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So that is a very short version of, you know, how we got to where we got with Mr. Tsuji. And we always dealt with Tsuji, the founder of Sanrio.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And so then we started designing. This is where the story gets interesting.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1380\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture4.jpg\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We immediately started designing what we were calling Hello Kitty Castle. We assumed Hello Kitty would be a major iconic element of this. And at some point there, as we were doing rough concepts, he put his brother-in-law in charge. Mr. Yamaguchi.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And he immediately said, no Hello Kitty. We&#8217;re like, what?<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">No Hello Kitty in the park. It&#8217;s going to be a new thing, a new generation. (I should note that Mr. Tsuji had earlier told me that he believed that every 30 years, if you had a company, you had to change the business. You had to grow the business. And this was going to open in their 30th year.) So this was a big deal. This theme park, which by the way, would be a massive INDOOR theme park on a relatively very small plot of land.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">This was the original name they gave us, Sanrio Communication World. Okay. I said, okay, Sanrio, so what is it?<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Well, we want it to be educational. I said, well, you know, okay, we could put some education in but that&#8217;s not a theme park&#8217;s business, that&#8217;s a museum&#8217;s business, but we&#8217;ll try and work some themes in.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1379\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture3.jpg\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So we started going off in this kind of strange direction for a theme park. But even so, we still assumed Hello Kitty would be central to whatever we did. This was prior to the brother in law taking over.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And we did a number of multiple exterior designs. Everyone always says, how could you design a whole park and not have a Hello Kitty? This is what were told to do. And I said to Yamaguchi one time. Is Mr. Tsuji aware of this no Hello Kitty? Oh, yeah, yeah, don&#8217;t worry. He knows everything.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Okay, so we went off in this direction and we started up a number of concepts. It was getting to be very close to construction. They started doing construction on the foundation because they knew what the property was and the local architectural firm had already had approved drawings for the building when we got involved. So infrastructure work had already been started on site. So we had to design to the facility massing structure though we could change the \u201ccosmetics\u201d (theming) for the exterior.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">But \u00a0even on the exterior \u201ccosmetic theming\u201d the architects were like \u201cwe have to have a design that gets approved\u201d because they were already ordering steel and digging the huge pit for foundations. So we did another rapid fire series of exterior designs and finally got one approved. The one that you see is the one that got built. That was the one that got approved all the way up to Tsuji-san.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I was surprised that Tsuji didn&#8217;t say, you know, shouldn&#8217;t there be a little more Hello Kitty, shouldn&#8217;t there be a little more Sanrio, you know? But I think he also had \u201cSanrio Communication World\u201d in mind. You can see the procession of ideas in these drawings, and these are probably 30% of the total we did.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1383\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture7.jpg\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">But at that point it wasn&#8217;t ours to question. There was an intense schedule to meet. So then we were working on the attractions and same thing, no Hello Kitty, which again, surprised me. I was like, we&#8217;re not gonna have one attraction with Hello Kitty?<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Now, okay, we are told by Sanrio\u2019s people \u201cMr. Tsuji knows this. Yes, yes, don&#8217;t worry about it. You know, it&#8217;s okay\u201d. So to make a long story short, a long, long, LONG story short. We went from doing three attractions to doing, of the nine attractions, we did seven and two stayed with Japanese companies.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The mansion of ghouls, which was a kind of a haunted thing, that was done by a Japanese company and one other one \u2013 The Merchan Theatre (essentially a theatre for live show presentations).<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">What we did come up with one \u00a0the educational side. Overall we decided to divide the park into thematic zones: we came up with the idea of the Discovery Area, the Music Area, the Future Area and so on. So we tried to create a series of themes that had built into them a different set of values, different set of content, future exploration, science, music, art, those kind of things.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1381\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture5.jpg\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And there was a gigantic column in the middle that supports this huge indoor thing, right? There&#8217;s a gigantic column. Structural indoor thing, right? So that&#8217;s when we came up with the Wisdom tree. We needed something to you know, not have a gigantic column in the middle of the project. And the wisdom tree we turned into a small little walk-through attraction. So now we had a hub.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The way it was designed is another thing. Very challenging. In terms of the design, you may not realize that it&#8217;s two buildings, because Japanese codes, fire code, and all that stuff. So we had to have the entrance building, which had its own doors and fire doors and all that kind of thing. And then we had the larger building, which was the basic area with all the attractions.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So we divided the entrance area into the retail store to restaurants, things like were additional elements to the experience, not the actual entertainment experience and attractions.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And then \u2013 on the exterior entry we made that big Sanrio rainbow that you went under to discover a large open lobby with sunlight from the atrium glass arch above. And this led to the secondary arches with waterfalls on left and right. You would walk under the waterfall, through the secondary arches, and onto the escalators that took you from the first building into the second one, although you maybe don\u2019t realize it, you&#8217;re going from one building into another right there.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">That gave us a great entrance to the big building.\u00a0 It\u2019s great. You come down that escalator and the whole world, the tree, everything is revealed to you. I treated it cinematically as if your eyes are like a camera craning down, and as you do, the huge expanse of the Plaza is revealed to you.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The pressure was on to get these design issues and transitions right, and they kept the work on with more attractions, five attractions, six attractions, and then we had a big meeting with to update Mr. Tsuji.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%E2%80%9CPuro%E2%80%9Dland\"><\/span><strong>\u201cPuro\u201dland<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>Nine months, or so, maybe a year later, everything&#8217;s in progress. We&#8217;re in a big meeting. There&#8217;s the construction team, the architects. I&#8217;m presenting the overall concept. And I have my full-time interpreter next to me. This is the update for all of the work that has been going on for \u2013 as I said \u2013 somewhere between 8 or 9 months and a year.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I finished the presentation and there&#8217;s this Japanese conversation going back between Mr. Tsuji and the son-in-law (Yamaguchi), getting a little heated. What are they saying? My interpreter is quietly whispering in my ear translating things.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">He\u2019s [Mr. Tsuji] saying, \u201cWhere is Hello Kitty?\u201d Basically, like where the hell is Hello Kitty? And #2 &#8211; he&#8217;s trying to explain that along the way we created seven new characters also for him.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So the meeting ended abruptly, and Tsuji was not happy \u2013 he didn\u2019t blame us though. Yamaguchi explained that there would be new characters. So Yamaguchi, through the interpreters, says, we&#8217;re going to have all new characters. I say, what are they going to be? He says, you are going to design them. Ihe says he is going to think about it, and come to Los Angeles and explain his concept.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-1390\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Visit-Hello-Kitty-with-Tokyo-Sanrio-Puroland-Tickets.jpg\" alt=\"\" width=\"521\" height=\"273\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So a few weeks later, he comes to LA and we meet with him. He says he knows what the character should be now. He says, and he is speaking in Japanese, any my translator says: \u201cThey are the Janitors of the Universe.\u201d I was kind of put off at first, and laughed lightly, but I am used to interpreting literal and figurative elements when speaking with Japanese clients, so I say \u2013 initially \u201cok, you mean like the French characters Peirrot &amp; Pierrette?\u201d He says \u201cno, they are pure \u2013 they clean the universe.\u201d<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\u00a0So I got it &#8212; like, they purify the world,\u2014he says, yeah, yeah, yeah. But that was the initial interpretation was the janitors of the universe, they cleaned the universe.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So we started playing around with a lot of different characters, and over a period of three months or so, he didn\u2019t like any of them. At first, we went in a direction that was a interpretation of the French Pierrot characters \u2013 but that was not what he wanterd.\u201d<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">No, no. He basically said they&#8217;re ethereal. I said, do you mean they&#8217;re like, ghosts? No, not ghosts, not spirits. But eventually he came up with what he wanterd: \u00a0He was describing them over the phone, The characters were going to be invisible.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">No one could see them because they live in your heart.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I said, \u201cyou mean they are really invisible? They\u2019re invisible. You don\u2019t see them. You don\u2019t see anything?\u201d And he said \u201cNo, you don\u2019t see them.\u201d<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Okay. Finally, I just said, I don\u2019t think that\u2019s going to work. You better run that one by Mr. Tsuji. Ultimately as I suspected, Tsuji rejected \u201cinvisible characters\u201d and we were directed to come up with something. About that time, somewhere in there, we had created the various zones \u2013 INVENTION, MUSIC, FANTASY, FUTURE, etc, so you know, reaching for some kind of \u00a0character, they said make a character \u00a0for each of the lands. So, we did and ultimately came up with the PUROS, each with their own character and talent. \u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1378\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture2.jpg\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won: <\/strong>So are these characters now in the universe, outside of the park?<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>I think they were at one point. I don&#8217;t know if they are anymore. That I don\u2019t know. At one point, they merchandised them. I don\u2019t know if they merchandised them outside of the actual theme park.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The other interesting thing about that is you have to understand two things. First, we had signed on to basically deliver all of our attractions on a date, and the opening date was December 7<sup>th<\/sup>,1990.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Not because of Pearl Harbor, because that happens to be coincidentally Mr. Tsuji&#8217;s birthday.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">But we were already in deep, I said it&#8217;s going to be almost impossible to meet that schedule, but if&#8211; so our contract said, if your architects and your construction company deliver us dust-free conditions six months before opening, we will gear everything to that.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And I cautioned them, I did say, I don&#8217;t think you guys can get this done by that time. I mean, we experienced this a lot in Japan and Asia. \u201cOh, don&#8217;t worry, we\u2019re Japanese, we all understand and we can build faster than in the U.S.\u201d<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I said it, yeah, but it\u2019s not like we\u2019re building an office building. This is a very different animal. But I will commit that if you will commit to have dust free, we will commit to opening the attraction on the day. And it was already a crazy schedule. But it was in the realm of do-ability. If everything went perfect, which on these projects, nothing ever goes perfect.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And the Japanese architects and engineers, they had no idea what was ahead. They, at that point, they didn&#8217;t even know what rides were, they visited a few theme parks and [said] oh, well, we know what this is, you know, we know a roller coaster, we know this.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And then the complication of doing an indoor attraction where everybody is on top of each other, it&#8217;s not like a big park where you got to turn that team there, another one over there &#8212; on an indoor project like this \u00a0everyone&#8217;s on top of each other.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The architect finally fesses up and, and he and the construction manager and they go to Sanrio to say we&#8217;re not going to make their date.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Well, when ARE you going to make this date? Well, \u201cwe&#8217;re going to make this date, three months before the opening date\u201d So we have gone from Six Months to install ALL of the shows and attractions, theming, d\u00e9cor, lighting, audio \u2013 etc. From SIX months to THREE.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Sanrio comes to me and says that we <em>have<\/em> to do this. There is no way that this can be done in three months.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I talked to my guys. All of our contracts had already called for shipping to arrive six months before before opening. This meant everything shipped and on site, in storage and ready to move into the facility. So, everything will be there. Lighting, audio, sound, animatronics. It will all be there and ready to be installed.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, we put a bunch of \u201cifs\u201d together. If you (SANRIO) would take care of all the shipping and import, export, you get all the stuff into a warehouse so our guys can get in the warehouse and prep everything so it can go in rapidly. Then WE (LANDMARK) will hire \u2013essentially \u2013 THREE MEN for every ONE that would normally be engaged to install, program and deliver the final attractions. And we have an open book with you, you can see every person we hire, but we figured it out. We&#8217;re going to have to do three shifts around the clock. We&#8217;re going to have to turn six \u00a0months of work into three months. What we&#8217;re going to do is hire basically three people for every job, every project manager, every art director, and we&#8217;re going to have eight-hour shifts around the clock. Take this guy and we&#8217;re going to assign him to the different attractions. And it wasn&#8217;t just attraction that but we&#8217;re responsible for everything now. The entire exterior design, the interiors, audio systems,shows and ride systems, lighting systems, everything. [We are] working with Japanese companies don&#8217;t get me wrong, but we&#8217;re selecting the equipment, we&#8217;re managing the whole process and guaranteeing opening on the origianl date.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, Sanrio was the reason my company went from, I think, 20 or 30 people to over 280 people in the space of a year. It was crazy. So, we did it. We did a deal, open book. They approved every single salary. People always go, you made too much money. We didn&#8217;t make as much as you think because it was a ball breaker. This thing was, when you commit to something like that, you commit. You think you&#8217;ve thought of everything. You haven&#8217;t thought of it. We made them responsible for all the travel. So, we didn\u2019t get into any of that. The travel was their issue. We get the people. You get the housing. You make sure they get back and forth. It was complicated. We had to hire six people to run the human resources department to handle all of the employees and their issues in the travel issues and coordination issues and all of that stuff.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n\r\n\r\n\r\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Scramble\"><\/span><strong>The Scramble<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won<\/strong>: How long was the entire process from when they engaged you to the open?<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>From the very, from the very beginning, it opened in 1990, right? And we started that in, right after I finished directing Masters of the Universe \u201987, in the summer. So, probably mid \u201988, somewhere in there.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won: <\/strong>two years to turn around the whole thing from the design to the construction and educating and training of the local team.<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>Yeah. And the hidden thing is, the first part was kind of easy. We did the store first. And then we just developed three attractions. That was in our wheelhouse at that moment, no problem, you know.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And then it was like, well, we need you to do two more attractions, and then one more attraction, and then another. Oh, can you help us with the overall interior design and theming, you know, Can you help us, one after another. I think we wound up having, if memory serves, 16 or 17 contracts. It wasn\u2019t just one contract. It was a series of contracts. And most of them were always in a rush because we were taking over for whomever they contracted initially who delivered unacceptable designs.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The biggest one being the 24-hour teams for roughly three and a half, four months. Four months, because we had to have most of the team on for that. We told them, you&#8217;re going to have to keep these people on for the opening first month or so, because we&#8217;ll probably be operating everything until every is finally completely tested and adjusted. It\u2019s crazy.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1382\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture6.jpg\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Now there&#8217;s a great story too, just to show you how much they \u2013 meaning the local architects, enigineers, and others &#8212; didn&#8217;t believe in us. Early on the architects need to know the program, which means they need to estimate weight loads, estimated power loads, estimated special systems requirements, water systems, and all of that kind of thing.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, we had to push our attraction concepts along very hard and to track up all these estimates. We delivered the estimates. Unbeknownst to us, the electric power guys thought we were out of our minds, that the amount of electricity that we had said we were going to need was crazy. So, without telling us, what we needed would have required three generating stations &#8211; they installed one.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We didn\u2019t know this.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Literally our opening day, the guests, the day of inviting guests and stuff. Not the real opening, but the friends and family, let\u2019s test everything out. But there was press there.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">They opened up in 20 minutes and I&#8217;m in the Wisdom Tree Plaza there by the tree. We have a brown out, not a black out, but all the lights just go down. And everyone is on walkie talkies, English, Japanese, everyone in a panic. I got my guys, you can go place to place, to the power room.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Everything is back on. Then &#8211; \u00a020 minutes later, everything goes down again.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Everyone is there and it\u2019s like, what\u2019s going on? I\u2019m trying to get answers. We got answers.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Finally, the power company had to admit that they thought our estimates were obviously amateurish and didn&#8217;t know what we&#8217;re doing.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So they had elected to install what they thought it needed, ignoring our original estimates from two years prior. I&#8217;m sure they used the basic loads for a building of that size. They had no idea what kind of power all those show and ride systems. Lighting and sound systems, and all the rest \u2013 no idea how much power they eat up.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, they had to implement around the clock system. All of our different things had their own power meters in the power room. What was happening was whenever all the shows and attractions would hit a moment where everything was drawing power in that moment, that was causing the brown out.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So what they did was they stationed guys in there for the next six months until two more power stations could be built on site.\u00a0 And they would watch the monitors. Whenever they would see something peak, they would lower the power over here somewhere where it didn\u2019t matter so it wouldn\u2019t brown out.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">For the six months, they had guys in rooms making sure the power from here would go to there and there would go to here, manually monitoring and shifting power where and when it was needed. Crazy.\u00a0<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So that&#8217;s kind of the backstory on everything. And the reason that we had a great contract at the end was because of that 24-hour deal, but I want to be clear, it was open book, they approved every single hire, they knew exactly what were, they knew exactly what our profit margin was, so it was like an engineering company. We&#8217;re hiring this, we&#8217;re billing you this.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Budget\"><\/span><strong>The Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\r\n\r\n\r\n<p class=\"is-layout-flow wp-block-quote-is-layout-flow\"><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Puroland is approximately 8,000 square meters. To put its construction cost into context, Warner Bros. Abu Dhabi, which at 150,000 sqm is now the largest indoor theme park in the world, opened in 2018 with a cost of $1 billion.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Converting past amounts into current terms is always a subject of raging debate, in terms of what exchange rates to use, but for simplicity\u2019s sake suppose we use US CPI \u2013 Puroland\u2019s 1990 budget would be equivalent to $1.4 billion in 2018 terms. For a park 20 times smaller!<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won<\/strong>: I have to ask, the total budget attached to Puroland is always somewhere in the range of 500 million to a billion, is that true? Does it cost that much?<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>680 million, but wait for the punchline. Do you know how the steel contracts work in Japan? Well, a lot like New York.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">If you know what I am saying, there is a certain kind of group that no one talks about that controls the steel contracts. So, $680 million, $330 million was in steel.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won<\/strong>: Does that entire budget also include Harmony Land, which I believe is another park?<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>Harmony Land was in Oita, that was an outdoor park. That was done for $330 million I believe.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won: <\/strong>And then also a substantial amount in steel, I&#8217;d imagine.<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>Not as much because it&#8217;s an outdoor park, but yeah. That was an interesting project. Have you ever seen it? You enter up here. Imagine the entrance of Disneyland up to Main Street, but not including Main Street, is a ledge that looks down around, I would say 200 or 300 feet below the rest of the property. So everyone has to go down there and back up to this place. So, it was interesting. It was a challenging site.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.discover-oita.com\/en\/destinations\/kunisaki-peninsula-and-usa\/harmony-land-theme-park\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1389\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/2-v2.jpg\" alt=\"\" width=\"492\" height=\"325\" \/><\/a>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">Harmonyland<\/span><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We made that more of a nature park because it was out in the trees and we tried to save a lot of trees, but a lot went out. We tried to keep as many as we could and work around the them with our design.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Sanrio did not operate this. And unfortunately, I think the government took over operating it, which was all part of the original deal. They were building this for the city of Oita. That fell into disrepair pretty quick. It&#8217;s not a park that I&#8217;d point to with pride at this moment. I can still point to a few elements that still look good within the park, some of the stuff we design, but as a park, it needs six months of shutdown and let&#8217;s paint and let&#8217;s clean and let&#8217;s really fix this place up.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">But Puroland has weathered the years well. That\u2019s the other thing. In the middle of everything I just told you, with the 24 hours staffing to make the deadline, in the middle of all this &#8211; that\u2019s when the Japanese economy hit the skids.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The one time I ever saw [Tsuji-san] kind of frantic was, because they were the middle of this project, this massive $660 million project, steel was already up. And that&#8217;s when the economy went down.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And he had to go to the banks, and he had to make some deals for them to not shut it down. Kudos to him. Somehow he kept that going and had it built.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Hello_Kitty_Cultural_Issues\"><\/span><strong>Hello Kitty &amp; Cultural Issues<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won<\/strong>: So, in terms of Puroland, is its current state basically what it was when it opened or has it changed over time?<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>The last time I was there was maybe four years ago, right before the pandemic. The good news is they&#8217;ve kept it pristine. It&#8217;s in great shape. And the answer to question is, essentially, it&#8217;s the same from the aesthetic point of view.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">All the same places we had, theaters or theaters, same places we had shows or shows, the overall theming has remained. There are some areas with changes. But largely the Puro Village has remained constant, though rides and shows within the area have changed, but that was to be expected. Parks have to add new things, and indoor parks have no room to add \u201cadditional\u201d rides or shows, they have to replace existing ones with new ones from time to time.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">What has changed, which started within probably the year after it opened, is it&#8217;s much more Hello Kitty now. It&#8217;s much more what we would have designed, had we not had a different direction.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I didn&#8217;t tell you. When [Tsuji-san] got upset, we were told whatever to do whatever we could to add in Hello Kitty at the last minute. So, we were able to do three things.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I had worked with Larry Billman at Disney. Larry was the original writer and director of the original college Hoop-Dee-Do Wild West Dinner show at Walt Disney World. And two weeks out of Cal Arts, I was in Orlando, and served as his co-director fresh out of college. And I stayed on to do the professional casts three months later when the college kids went home, and I put all those shows on.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">But Larry was a guy who did parades and stuff like that. Very quickly, I thought \u201ccan we do a PARADE with the Hello Kitty characters?\u201d We had not designed the area for a parade since space was at a premium, but \u2013 if we could find and create \u00a0a storage area for floats &#8212; mini floats that could fit on our street, not giant Rose Bowl floats. And we realized we had a ride path around the wisdom tree. People could watch a parade, right? The whole concept of Sanrio is gift giving. So, we created this parade around the spirit of giving gifts.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We can&#8217;t do a very long parade, but we can parade where six or eight floats come in and park and that&#8217;s something happens. So, I had this idea that the Hello Kitty characters would be assigned certain floats. I think we could fit either six or eight floats. And each of them would carry a present on them, a big oversized present. The first transition would be we would go from regular lighting to everything being illuminated, and our first transition to music.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, we would have a couple of beats of the show. And as the finale, all these present boxes will open up and things will come out, characters will come out. Hello Kitty can come out. And they can give gifts to the audience. I think we did that for the first year for the kids. So we started designing this entire parade and then Larry Billman came in to supervise, I introduced him to Sanrio. And by the way he worked for them for years after. He would do all kinds. He did new parades.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And then we also proposed to take the Theater that they had, we built a theater and I said, let\u2019s put a Hello Kitty show there. Let&#8217;s have a Hello Kitty live show on that stage. Tsuji loved all those ideas. Larry Billman also supervised the creation and staging of that live show too.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">But this was the big one. Literally a year out, I mean, this was a crazy time. He said he wanted a Hello Kitty ride. One thing that I noticed there was a second level, a balcony level. And I walked the backstage area. And I said, it looks to me like we could put a small boat ride in here, or an iron ride. A little omni mover or something. I said, it&#8217;s not the greatest space in the world, but I mean, we could do it. We have to move a few beams, but it could be done.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1377\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2023\/11\/Picture1.png\" alt=\"\" \/>\r\n<figcaption><span style=\"font-size: 10px; font-family: Geologica;\">\u00a91990 LANDMARK ENTERTAINMENT GROUP<\/span><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We did some sketches, and Tsuji said do it. Everyone says, why are the boats so small? First of all, it was for moms and kids mainly, it wasn\u2019t for a 400-pound man. And secondly, it&#8217;s all we could do, you know, and I really felt it should be a boat ride. It could fit the village more than having a train or something like that. We did think about a train.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, then we had the challenge of trying to create this ride. But even then, we were told, because Tsuji still wasn&#8217;t involved day to day, to make it about the Puro characters, not the Hello Kitty characters.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I was like, are you sure you want to do this? This is like a boat ride. I think he [Yamaguchi] was seeing himself as the next Tsuji. Clearly he was creating his [own] characters. I think we actually had Hello Kitty as part of the ride along with the Puros.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, anyway, we did create the Puro boat ride. And that has become the Hello Kitty ride, which it should have been. And I think they put a live show where the discovery theater is, which is another interesting thing.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The brother-in-law came to me one day with a cartoon. And it was a cartoon of Einstein, Henry Ford, and DaVinci. A cartoon like a New Yorker magazine. And they were dancing and like singing something. He goes, \u201cwe want a show like this. We want a show with great historical figures singing and dancing in a musical format. So, that&#8217;s how the whole discovery theater came about, a time machine.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And we had a little robot with a message for Japanese kids, subliminal, which is because he wanted to learn how this little robot goes through time, to learn how to be creative and each of them gives their philosophy in musical song.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We actually fulfilled this thing. We were delivering a message to the kids that you don&#8217;t have to be part of a group where everyone has to think alike. You can change, you can use your imagination and be creative and you can do that and here&#8217;s ways to do it.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Another cultural issue, which is really funny, Mr. Tsuji loved what he called fairyland. He loved fairyland. He loves gnomes, and princesses, and things like that.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, he wants to have a fairyland. The fairyland restaurant, which my partner Tony Christopher headed up. When it came time to cast the show we had a live prince, a live princess, and a live ogre. And then we had an animatronic tree, owl, and mountain. It comes time to cast the show.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We had a meeting with Sanrio. I asked to have a meeting with Tsuji, because they said, we want you to cast an American Princess, a Caucasian Princess and Prince.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I was like, really? Are you sure? Sounds like a strange message to the kids there, if you want to be a prince and princess you have to be Caucasian?<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So, I had a meeting with Tsuji. He just laughed. He\u2019s a different generation. He said, no, no, no. No one cares about this.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">It\u2019s subliminal, I\u2019m not saying anyone would say anything, but wouldn\u2019t you want the prince and princess to be Japanese? And he said they have to be Caucasian, has to be white.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Okay, but I always found that disconcerting. Imagine, the prince and princess is white, and the ogre, the mountain, the evil mountain has a Japanese voice.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I was just thinking I\u2019m a Japanese kid, the bad guys are Japanese, and the two good guys are white. And this was post WW2, we didn\u2019t know this. We were just making movies. We were sending back in those days that the heroes were American. I don\u2019t think we were aware. It was a different time. I was aware. But the management of Sanrio didn\u2019t have an issue with that.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Japan_in_the_late_80s\"><\/span><strong>Japan in the late 80s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\r\n\r\n\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><em><strong>Won<\/strong>: So aside from those kinds of cultural things, what was it like working in Japan during the late 80s, because it kind of looms large in my imagination, like this insane time period when money was no object and, you know, the economy was just booming and exploding. Did you encounter any of that? Like aside from the crazy timelines and the budgets that you were given, was there anything like that stands out to you?<\/em><\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><strong>Gary: <\/strong>Well, I told all of my friends back then was, because they were in all the headlines, Japan&#8217;s going to buy America, they bought the Rockefeller Plaza, they bought the golf course in California.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">And I said, you know, I&#8217;ve been over there. I\u2019m going to tell you, Americans work harder, smarter, than the Japanese do. They stay up longer hours.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I can tell you what happens with our group. With our group, I\u2019ll give you a great example. One of the guys, Mr. Sato, came to me and said, can you please ask your staff to leave the office by 10 o&#8217;clock? (This was obviously BEFORE the 24 hour shifts started \u2013 that came much later. This was in the earlier stages when we had about 40 people in Japan full time and others coming and going.)<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Well, why? We are getting stuff done. I didn\u2019t tell you this before. When we hired all [my] guys, they [Sanrio] hired another person for almost every single person to shadow and learn what they do. Those people would shadow my guys who were there until midnight, one a.m., they had to sit there and would be falling asleep in the office. But they stayed. They were there.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">My guys had three shifts. They had three or even just two shifts. Sato said, can you please have your staff leave by 10 o\u2019clock? They are tired. They have to be back in the morning.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I told my guys, leave the office, go to a coffee shop, chill out for 30 minutes, and then go back to do your work when no one is there. That\u2019s what we did to get the work done.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Something else came up, that you just asked me. We were writing a thing about when Time Magazine, you know, Japan Inc. I would tell my friends, here is what I know about Japan, the more I know, the less I know. I know a lot more, it just opens up more questions than answers.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">One example, we are at a meeting with the guys at one of the big companies, wasn\u2019t the steel guy, maybe electronics, set construction. A big dinner. 6 or 8 of my guys, 10 or 12 of theirs. Everyone is drinking a little bit.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I don\u2019t really drink so I\u2019ve done one or two shots. And the rest I will fake because I don\u2019t really drink. Red wine, that\u2019s it.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">At one point, they&#8217;re talking about Japan. We&#8217;re going to putdo America &#8212; Japan this, Japan that, you know. I\u2019m like, okay.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">This guy says through his interpreter, one thing about Japan, the chairman of the company only makes three times what the lowest employee makes. But in America, your chairman makes 10 or 20 or 30 times. But our chairman, he makes this.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">So I say, because by now I kind of know how Japan operates and what you SEE is never the full picture here. So I say \u201cwith all due respect, how does the chairman afford a $12 million yacht if he only earns such a small amount?Because I have been on it and I know that something like that costs.\u201d<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Silence. I said, not being critical. But you can tell me he only makes three times on the books, but he\u2019s making a lot more money elsewhere. I don\u2019t think you are as far off as American executives. It is just done in a different way. They were shocked.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I learned about the Japanese culture. What you see in front, has nothing to do with what\u2019s really going on.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">We got along with them along very well. Tsuji would take me and my core executives out to, at that time, we&#8217;d go to the most expensive Japanese restaurants in the city. I mean, I think those dinners cost him $20,000, $30,000, $1,000 a person.<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">I didn\u2019t eat sushi, they knew that. And I didn\u2019t drink. So, the funny thing is, whenever I went out with the execs, they always knew there were shot glasses in front of my guys. But in front of me, there were two bottles of Coca-Cola. They called me the Coca-Cola kid.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Won here. I had always wanted to learn about Sanrio Puroland, an indoor theme park in Tokyo opened in 1990. In recent years multiple Hello Kitty theme parks, cafes, and other branded attractions have opened. But Puroland was the first. The attraction has always loomed large in my imagination. It was built during Japan\u2019s boom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,116],"tags":[109,117],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-history","category-interviews","tag-japan","tag-puroland"],"acf":{"":"","bfi_title":"","bfi_title_2":"","bfi_description":"","chart_image":"","chart_title":"","chart_description":"","bc_title":"","bc_sub_title":"","bc_content":"","bc_right_side_content":"","highlighted_image":"","highlighted_sub_title":"","highlighted_title":"","highlighted_bottom_text":"","highlighted_button_text":"","highlighted_button_link":"","below_highlighted_title":"","below_highlighted_sub_title":"","below_highlighted_content":"","below_highlighted_right_side_title":"","below_highlighted_list":""},"_links":{"self":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":0,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts\/1375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/media\/1759"}],"wp:attachment":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/categories?post=1375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/tags?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}