{"id":8611,"date":"2024-09-03T21:49:31","date_gmt":"2024-09-03T21:49:31","guid":{"rendered":"https:\/\/www.theparkdb.com\/blog\/?p=8611"},"modified":"2025-05-02T01:43:33","modified_gmt":"2025-05-02T01:43:33","slug":"batumi-cable-car","status":"publish","type":"post","link":"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/","title":{"rendered":"Batumi Cable Car"},"content":{"rendered":"<h1><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Mandate\" title=\"Mandate:\">Mandate:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Market_Context\" title=\"Market Context\">Market Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Comparables_Benchmarks\" title=\"Comparables &amp; Benchmarks\">Comparables &amp; Benchmarks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Local\" title=\"Local\">Local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Cable_Cars\" title=\"Cable Cars\">Cable Cars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Wheels\" title=\"Wheels\">Wheels<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Preliminary_Recommendations\" title=\"Preliminary Recommendations\">Preliminary Recommendations<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.theparkdb.com\/blog\/batumi-cable-car\/#Further_Conceptualization_Refinement\" title=\"Further Conceptualization &amp; Refinement\">Further Conceptualization &amp; Refinement<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<\/span><\/h1>\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Mandate\"><\/span><strong>Mandate:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Conceptualize new potential attractions for the <strong>Argo Cable Car<\/strong> in Batumi, Georgia.\u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><img fetchpriority=\"high\" decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb aligncenter\" src=\"https:\/\/storage.georgia.travel\/images\/argo-cable-car-gnta.webp\" alt=\"Argo Cable Car | Georgia Travel\" width=\"850\" height=\"478\" aria-hidden=\"false\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10px; font-family: Geologica;\">Source: Georgia.travel<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">As one of the city&#8217;s most iconic attractions, the cable car takes visitors on <\/span><span style=\"font-family: 'EB Garamond'; font-size: 20px;\">a journey from the harbor to the heights of Anaria Mountain, providing passengers with panoramic views of the Black Sea and the Batumi cityscape.\u00a0 With a high of over 3.5 million tourists pre-pandemic, Batumi is an emerging tourist destination in the Black Sea region, with sunny beaches, vibrant nightlife and casinos, and a variety of natural and cultural attractions, from its lauded botanical gardens to the beauty of the Caucasus Mountains.\u00a0\u00a0<\/span><\/p>\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Cable cars, as a type of &#8220;view&#8221; attraction, offer more than just transportation; they provide visitors with the experience of soaring above landscapes, often with stunning vistas.\u00a0 The journey of moving from a lower to higher plane, and vice versa, is the experience.\u00a0 For attraction operators, it provides the opportunity to design the guest experience at the base and the summit, as well as in between.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Argo was working with an established base of operations, <span style=\"text-decoration: underline;\">with nearly 1,000 passengers moved per day.<\/span>\u00a0 Its operations were highly seasonal, however, even relative to general tourism to Batumi, and pronounced peaking shown during the fall months.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Its stations at the base and summit were designed by architectural firm RTKL, and while there was relatively little land at the base to work with, there was nearly 16,000 square meters at the summit and a six-floor building (mostly empty) at the summit.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide3.jpeg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8729\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide3-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide3-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide3-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide3-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide3.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Most of the land at the summit, however, was hillside and at incline.\u00a0 Aside from a small grassy area of several hundred square meters, there was little else to work with in terms of the new program.<\/span><\/p>\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Market_Context\"><\/span><strong>Market Context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-family: EB Garamond;\">In Batumi, the tourist market of more than 2 million in 2022 (3.5m at its peak in 2019) was far in excess of the 250,000 residents living within a 90-minute travel time of the project.\u00a0 Even after qualifying these tourists for leisure &amp; recreation motives (versus business), it totaled more than 1.5 million potential visitors as of 2022.\u00a0\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Tourists were overwhelmingly attracted by local cuisine, art, and culture.\u00a0 There was a large gender disparity, with most visitors male.\u00a0 Lengths of stay for those from outside the Black Sea region were in excess in 5 nights, ranging up to almost 10 nights for visitors from Europe and the United States.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide4.jpeg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8730\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide4-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide4-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide4-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide4-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide4.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a> <a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide6.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8731\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide6-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide6-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide6-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide6-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide6.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Comparables_Benchmarks\"><\/span><strong>Comparables &amp; Benchmarks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"Local\"><\/span>Local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">There were numerous attractions in the city center and waterfront area, ranging from ride parks to waterpark, an aquarium, dolphinarium, and various indoor playgrounds and FECs.\u00a0 There was also a karting attraction and skating rink in proximity.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide19.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8741\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide19-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide19-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide19-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide19-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide19.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cable_Cars\"><\/span>Cable Cars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">For cable cars around the world, ancillary attractions were a well-established precedent.\u00a0 The types of attractions built in or around cable cars include:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Adventure parks<\/span> &#8211; <span style=\"font-size: 20px; font-family: 'EB Garamond';\">with r<\/span><\/span>opes courses, ziplining, via ferrata, hanggliding, and other adventure activities.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Alternative accommodations<\/span> &#8211; <span style=\"font-size: 20px; font-family: 'EB Garamond';\">such as t<\/span><\/span>iny homes, domes, and camping-type facilities at the summit.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Commemorative activities<\/span> &#8211; <span style=\"font-size: 20px; font-family: 'EB Garamond';\">p<\/span><\/span>hoto opportunities, souvenirs, love locks, etc.<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Hiking\/biking<\/span> &#8211; trails for mountain biking &amp; hiking either up or down the summit as an alternative to the cable car.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Meeting or event space<\/span> &#8211; amphitheaters, showrooms, other multipurpose space.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Observatories<\/span> &#8211; viewing of planetary bodies and the night sky.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Museums and exhibitions<\/span> &#8211; local or cultural museums, exhibitions, or interactive exhibits (e.g. petting zoo).<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Rides<\/span> &#8211; VR, multi-sensory shows, trams, flyers located at the summit, or luge, zipline, gliders, mountain carts, or other rides down from the summit.<br \/>\n<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide30.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8742\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide30-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide30-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide30-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide30-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide30.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Wheels\"><\/span>Wheels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Another major type of attraction we reviewed were giant wheels.\u00a0 Aside from their more stationary nature, they share characteristics with cable car attractions in that they&#8217;re &#8220;view&#8221; attractions, there is developable land for attractions around their base, and the experience is getting into a car and going on a &#8220;journey&#8221;.\u00a0 The types of attractions typically built in or around wheels include:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Event or meeting space<\/span> &#8211; amphitheaters and other event spaces.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Flying theaters<\/span> &#8211; high capacity, interactive, moving theaters, usually with 10-15 minute shows that play on a relevant theme to the location.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Indoor attractions<\/span> &#8211; such as bowling, karting, FEC-type, playrooms, museums, minigolf, aquariums, arcades located next to the wheel.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Playgrounds<\/span> &#8211; indoor space with children\u2019s activities.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Standalone rides<\/span> &#8211;\u00a0flight simulators, carousels, dark rides.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">VIP car<\/span> &#8211; individual, sometimes customized cars available for private rent, at premium pricing.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Miscellaneous<\/span> &#8211; other including wildlife attractions, bike rentals<\/span><\/li>\n<\/ul>\n<h1><a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide39.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8743\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide39-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide39-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide39-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide39-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide39.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/h1>\n<h1><span class=\"ez-toc-section\" id=\"Preliminary_Recommendations\"><\/span><strong>Preliminary Recommendations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">As a summary of the prevailing conditions, we noted several key conditions:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Developable land around the summit was approximately 1,500 sqm, wth 2,700 sqm free within the building itself.\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Most international visitors to Georgia in general are repeat visitors, suggesting a multi-program destination would be beneficial.\u00a0 It would also help tap into the resident market, which usually needs reasons to visit more than once.\u00a0 <\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\">The base of the cable car was surrounded by attractions, ranging from amusement parks, waterparks, to wildlife and marine life attractions. Visitors needed a reason to visit the top.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Based on these conditions, we made the following recommendations as potential categories of attractions.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Interactive exhibits<\/span> &#8211; Love locks, interactive art installations, other live or static exhibits that are both visually and architecturally striking, and give character to the attraction.\u00a0 These are usually high-engagement attractions that give character to the project at an economical budget.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Hilltop ride<\/span> &#8211; Luges, slides, towers, and other rides that take advantage of the hilltop location.\u00a0 Hilltop locations have their own character &#8211; even attractions that may be present in other parts of Batumi (towers, wheels) will pale in comparison to the unique location.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">VIP cars<\/span> &#8211; Premium, private gondolas offering drinks or F&amp;B service, an ability to conduct meetings, special events, anniversaries.\u00a0 This would be a way of price discriminating and segmenting higher-expenditure visitors from the mass market. This is a way of targeting resident visitors as well, from couples to corporate groups.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Standalone ride<\/span> &#8211; VR, flight simulator, or other attractions not present in the market that complement the soaring views.\u00a0 Not only are these attractions differentiated from those present in the market, they can be combined with the VIP Car for a more premium offering as well.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Adventure park<\/span> &#8211; ropes course, safari, trail, zipline. Another example of an attraction that gains from soaring views.\u00a0 High-engagement, longer length of stay attractions that attract both a tourist and resident crowd (corporate and school groups are a primary target among residents). Gains from elevation.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Observatory<\/span> &#8211; offering a giant telescope, events around meteor showers &amp; planet viewings, etc.\u00a0 This would be a unique and differentiated attraction that takes advantage of the hilltop location; would also see more usage during the winter\/fall months when the sun sets earlier.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Museum\/Exhibit<\/span> &#8211; Enclosed space offering a cultural\/local art or other exhibit unique to Batumi, doubling as a gift shop and offering space for meetings.\u00a0 A multi-purpose space maximizing utilization by targeting both tourists (by offering local art &amp; culture) and residents (by offering a rentable space for meetings).<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 20px; font-family: 'EB Garamond';\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica;\">Garden<\/span> &#8211; A lushly landscaped grounds serving as a botanical attraction, with trails, vistas, places of contemplation. Takes advantage of the hilltop location.\u00a0 Like others on this list, such an attraction is differentiated, takes advantage of the views, and would lengthen stays without being unduly capital-intensive.<\/span><\/li>\n<\/ul>\n<h1><a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide25.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8737\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide25-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide25-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide25-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide25-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide25.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a> <a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide28.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8740\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide28-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide28-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide28-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide28-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide28.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a> <a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide27.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8739\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide27-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide27-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide27-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide27-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide27.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a> <a href=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide26.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8738\" src=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide26-1024x768.jpeg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide26-1024x768.jpeg 1024w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide26-300x225.jpeg 300w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide26-768x576.jpeg 768w, https:\/\/www.theparkdb.com\/blog\/wp-content\/uploads\/2024\/08\/Slide26.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Further_Conceptualization_Refinement\"><\/span><strong>Further Conceptualization &amp; Refinement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">After making initial concept recommendations, further discussion resulted in several conclusions and constraints.\u00a0 Argo desired a combination of both indoor and outdoor attractions, with an interactive and educational FEC as the primary indoor attraction, and adventure park as the primary outdoor attraction.<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'EB Garamond';\">Our next step was to enter a second phase of more detailed conceptualization based on these desired components, design a program, and build the financial models.\u00a0 For more details, <a href=\"https:\/\/www.theparkdb.com\/store\/product\/case-study-batumi-cable-car\/\"><span style=\"text-decoration: underline;\"><span style=\"font-size: 18px; color: #19a48a; font-family: Geologica; text-decoration: underline;\">purchase and download the case study here<\/span><\/span><\/a>.\u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mandate: Conceptualize new potential attractions for the Argo Cable Car in Batumi, Georgia.\u00a0 \u00a0 Source: Georgia.travel As one of the city&#8217;s most iconic attractions, the cable car takes visitors on a journey from the harbor to the heights of Anaria Mountain, providing passengers with panoramic views of the Black Sea and the Batumi cityscape.\u00a0 With [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[141,140],"class_list":["post-8611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-batumi","tag-cable-car"],"acf":{"":"","bfi_title":"","bfi_title_2":"","bfi_description":"","chart_image":"","chart_title":"","chart_description":"","bc_title":"","bc_sub_title":"","bc_content":"","bc_right_side_content":"","highlighted_image":"","highlighted_sub_title":"","highlighted_title":"","highlighted_bottom_text":"","highlighted_button_text":"","highlighted_button_link":"","below_highlighted_title":"","below_highlighted_sub_title":"","below_highlighted_content":"","below_highlighted_right_side_title":"","below_highlighted_list":""},"_links":{"self":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts\/8611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/comments?post=8611"}],"version-history":[{"count":0,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/posts\/8611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/media\/8728"}],"wp:attachment":[{"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/media?parent=8611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/categories?post=8611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theparkdb.com\/blog\/wp-json\/wp\/v2\/tags?post=8611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}