The Reality of Pen Rates
We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at theme parks, and conduct feasibility studies in the attractions field. But, it suffers from almost anything you can imagine about a quantitative method: it’s imprecise, has no standard definition among […]
The Business of Theme Parks (Part I): How Much Money Do They Make?
Revenues: Not Created Equal Revenues are the starting point for all cash flows. While revenues can be disaggregated into its components, attendance and per person spending (subjects of a later post) – for our purposes, a high level view will suffice. Using data from the Park Database, we’ve plotted the distribution of theme park revenues […]
