Touring Exhibits & Experiences Brief

The touring/immersive space has exploded across pop-ups, franchise experiences, and experiential formats, generating hundreds of millions of dollars in revenues and millions more in visitation.

We’ve scoured data on touring exhibits, gathered across press releases, venue pages, interviews, and earnings call notes and compressed it into one usable benchmark tearsheet, built to drop into underwriting and planning workflows.  

This brief is a curated dataset of ~80 high-profile commercial and non-profit touring exhibitions and immersive attractions.  Each record includes published visitation and/or revenue-related figures with source citations so you can verify every number.

Exhibits Covered

• LEGO exhibits
• Harry Potter: The Exhibition
• Disney100
• Formula 1 Exhibition
• Netflix Experiences
• Body Worlds
• Dinosaur exhibits
• Immersive art masters
• Tutankhamun
• and more…

What’s inside

• 60–80 curated records across major formats: touring exhibitions, walk-through immersive experiences.
• Attendance and revenue signals where available (tickets sold, visitors, and revenues when available)
• Locations & dates: city/venue and run dates
• Source-linked citations for every metric (no mystery numbers)

Who it’s for

• Producers & rights-holders evaluating experiential strategies
• Investors & analysts sizing the market who need defensible comps fast
• Marketing teams setting realistic performance targets

Deliverable

• Excel file (sortable, filterable, modeling-ready)

This file includes numbers that are actually published, normalized, and fully cited so you can use them with confidence.

Based on disclosed information aggregated from numerous sources. The Park Database makes no representations or warranties of any kind, express, or implied, with respect to these materials or the results of use thereof.  Data has been aggregated from fully-disclosed sources deemed reliable at the date of publication.