Tag: Disney

The Reality of Pen Rates

We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method

The Mega Chinese Theme Parks

In the last decade, China has gone from being an attractions backwater to the world’s most significant theme park and

The Definitive Guide to Attraction Concepts

Behold!  In our latest post, we’ve taken a pass at categorizing every major type of attraction or amusement facility in

Theme Park Signatures

Besides the branding, what makes a Disney or Universal different from a Seaworld or Legoland?  Are there true differences to

The Business of Theme Parks (Part II): How Much Do They Cost? And Earn?

In the first part of this series, we evaluated the revenue side of theme park business models.  In this series,

The Business of Theme Parks (Part I): How Much Money Do They Make?

Our mission with this website is to illuminate the economics of the theme park business, and better inform potential clients,