We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method …

In the last decade, China has gone from being an attractions backwater to the world’s most significant theme park and …

Behold!  In our latest post, we’ve taken a pass at categorizing every major type of attraction or amusement facility in …

Besides the branding, what makes a Disney or Universal different from a Seaworld or Legoland?  Are there true differences to …

In the first part of this series, we evaluated the revenue side of theme park business models.  In this series, …

Our mission with this website is to illuminate the economics of the theme park business, and better inform potential clients, …