We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method …

This post is a brief primer of the indoor theme parks of the world along the lines of revenues, size, …

Variability causes chaos.  And variability when it comes to the attraction world, is perhaps nowhere so present or prominent as …

In the first part of this series, we evaluated the revenue side of theme park business models.  In this series, …

Our mission with this website is to illuminate the economics of the theme park business, and better inform potential clients, …