Category: Economics

The Reality of Pen Rates

We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at

Read More »

Read our latest in the blog

A 50-Year Panorama of the Attractions Industry

Won here. This is my interview with Ray Braun, partner emeritus at Entertainment & Culture Advisors, and former lead partner of the Attractions Practice at Economics Research Associates.  Over a

Visit Our Store