We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method …

Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and …

This post is a brief primer of the indoor theme parks of the world along the lines of revenues, size, …

In this series, we’ll examine the business model of attraction or theme park resorts. These resorts work, simply, by the attraction …

In the last decade, China has gone from being an attractions backwater to the world’s most significant theme park and …

Behold!  In our latest post, we’ve taken a pass at categorizing every major type of attraction or amusement facility in …

Courtesy of Parques Reunidos and IQPC Middle East, the content below is a summarized version of a talk that Jose …

  Why Do They Matter?   The Chinese Government has recently launched an ambitious campaign to develop the winter sports industry …

This blog is intended to serve as a primer to the business of the theme park and attraction industry.  Here …

Due to their size, theme parks and attractions are typically financed through creative and diversified sources.   When done right, attractions …