Category: Guides and References

A History of Theme Parks

“Location-based” entertainment for the masses has been around a long time; Ancient Rome is remembered for their games of gladiatorial

The Saudi Gigaprojects

Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under

The Reality of Pen Rates

We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method

How to Size an Attraction (of Any Kind)

Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and

An Introduction to Indoor Entertainment

This post is a brief primer of the indoor theme parks of the world along the lines of revenues, size,

The Attraction Resort Model, Part I: How a Waterpark Hotel Works

In this series, we’ll examine the business model of attraction or theme park resorts. These resorts work, simply, by the attraction

The Mega Chinese Theme Parks

In the last decade, China has gone from being an attractions backwater to the world’s most significant theme park and

The Definitive Guide to Attraction Concepts

Behold!  In our latest post, we’ve taken a pass at categorizing every major type of attraction or amusement facility in

Common Mistakes in Opening a Theme Park

Courtesy of Parques Reunidos and IQPC Middle East, the content below is a summarized version of a talk that Jose

An Overview of Indoor Ski Resorts in China

  Why Do They Matter?   The Chinese Government has recently launched an ambitious campaign to develop the winter sports industry