Category: Theme Parks

How to Size an Attraction (of Any Kind)

Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and

The Mega Chinese Theme Parks

In the last decade, China has gone from being an attractions backwater to the world’s most significant theme park and

Common Mistakes in Opening a Theme Park

Courtesy of Parques Reunidos and IQPC Middle East, the content below is a summarized version of a talk that Jose

Attraction & Theme Park Funding and Financing – A Primer

Due to their size, theme parks and attractions are typically financed through creative and diversified sources.   When done right, attractions

Managing Extremes: Seasonality & Peaking of a Theme Park

Variability causes chaos.  And variability when it comes to the attraction world, is perhaps nowhere so present or prominent as

Theme Park Signatures

Besides the branding, what makes a Disney or Universal different from a Seaworld or Legoland?  Are there true differences to

The Business of Theme Parks (Part II): How Much Do They Cost? And Earn?

In the first part of this series, we evaluated the revenue side of theme park business models.  In this series,

The First-Ever Malaysian Attractions Benchmark Study

On occasion, we have the opportunity to partner with truly collaborative and forward-thinking organizations to bring you analytics and data

Potential Theme Park Development in Myanmar

We were recently invited to present a paper on the potential of a theme park in Myanmar, at the Myanmar

The Business of Theme Parks (Part I): How Much Money Do They Make?

Our mission with this website is to illuminate the economics of the theme park business, and better inform potential clients,