“Location-based” entertainment for the masses has been around a long time; Ancient Rome is remembered for their games of gladiatorial …

Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under …

Japan in the 1980s was a legendary time. The country experienced a stock market and property boom the likes of …

Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and …

In the last decade, China has gone from being an attractions backwater to the world’s most significant theme park and …

Courtesy of Parques Reunidos and IQPC Middle East, the content below is a summarized version of a talk that Jose …

Due to their size, theme parks and attractions are typically financed through creative and diversified sources. When done right, attractions generate …

Variability causes chaos.  And variability when it comes to the attraction world, is perhaps nowhere so present or prominent as …

Besides the branding, what makes a Disney or Universal different from a Seaworld or Legoland?  Are there true differences to …

In the first part of this series, we evaluated the revenue side of theme park business models.  In this series, …