The Chinese Government has recently launched an ambitious campaign to develop the winter sports industry within the country, fueled by China’s selection as the host of the 2022 Winter Olympic Games.
Although the Chinese winter sports industry is still in its early stages of development, the Government intends to see 800 ski resorts and 600 skating rinks operational by 2022.
These venues will form the foundation of what is expected to be the largest population of winter sports enthusiasts in the world. The ultimate goal of the Government is to report 300 million people involved in winter sports by 2025.
There is a growing Chinese middle class with an appetite for recreational weekend activities, and enough disposable income to spend on leisure and sports such as skiing. As skiing has not been present in Chinese culture until recent years, the vast majority of the market (80% of skiers) is made up of beginners. However, a growing amount of programs for children and young people aim to create a new generation of enthusiastic skiers- and China’s rapidly growing indoor ski resort industry is rushing to meet the increasing demand.
Over the past 10 years, the number of skiers in China has grown rapidly, increasing from 4.7 million in 2007 to 17.5 million in 2017. Similarly, the number of ski resorts in China has grown from 225 in 2007 to 703 in 2017. The number of indoor ski resorts has increased particularly sharply, growing from only 1 indoor resort in 2000 (all the way through to 2004), to 23 in 2018. The uptick in indoor ski resorts has been a recent phenomenon; 70% of all indoor ski resorts have been opened since 2015.
There are several indoor ski resorts currently under construction. These include three new Wanda locations: Wanda Guangzhou City, Wanda Wuxi City, and Wanda Chengdu City. The largest of the new developments will be Wintastar Shanghai (Pudong), expected to open in 2022, which will cover 227,000 sqm of area and has received RMB6 billion in investment.
It’s clear that as skiing becomes steadily more popular in China, these new resorts will have plenty of enthusiastic visitors on their slopes.
For more details, including attendance, revenue levels, and development costs for each individual resort, and detailed social media customer feedback, don’t miss our comprehensive report overview on this topic.
Courtesy of Parques Reunidos and IQPC Middle East, the content below is a summar
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