Research
& Insights
Welcome to the premier destination for insights and research on the business of location-based entertainment.
Here, you’ll find a comprehensive collection of case studies, white papers, and in-depth research pieces that explore the industry’s history, current landscape, and business models.
Our aim is to provide the most authoritative and up-to-date repository of knowledge in the world.
Case Studies
Latest
The 2026 TPDB VIBE (Visitor Insights & Behavior in Experiences) Report
We surveyed a cross-section of U.S. attraction visitors. Here’s what they told us. New TPDB research reveals how Americans choose, spend at, and evaluate attractions – across eight categories from
Ever Glorious, Ever Ambitious, Ever Grand
At its height, Evergrande Group was the largest real estate developer in the world, with contracted sales amounting to more than 700 billion RMB (~$100 billion) in 2020, and a
The Saudi Gigaprojects
Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under the Vision 2030 Plan, launched by Crown Prince Mohammed bin
The Reality of Pen Rates
We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at theme parks, and conduct feasibility
The Japanese Theme Park Bubble
Japan in the 1980s was a legendary time. The country experienced a stock market and property boom the likes of which has never been duplicated. The Nikkei stock index hit
How to Size an Attraction (of Any Kind)
Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and operations will suffer during peak days, leaving money on the
An Introduction to Indoor Entertainment
This post is a brief primer of the indoor theme parks of the world along the lines of revenues, size, visitation, and development costs. This is a broad category that
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A dossier of the financing strategies for major theme parks around the world, provided …
Developing a world-class theme park or attraction resort is no small feat – it takes …
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