Research

Explore the history, current landscape, and economics of location-based entertainment here.

*if you’re on this page, you’ll notice a lot of inconsistencies in format & look between areas of the site. 

Yes, we know.  It’s weird and awkward.  

These undesired side effects are because we are doing a major site revamp. 

But at the same time we’re trying to provide uninterrupted access to this section.    

Sorry about that but stay tuned.

Most Popular Articles

This blog is intended to serve as a primer to the business of the theme park and attraction industry. Here is a list of our most popular and informative articles.

Latest

The Saudi Gigaprojects

Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under the Vision 2030 Plan, launched by Crown Prince Mohammed bin

The Reality of Pen Rates

We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at theme parks, and conduct feasibility

The Japanese Theme Park Bubble

Japan in the 1980s was a legendary time. The country experienced a stock market and property boom the likes of which has never been duplicated.  The Nikkei stock index hit

How to Size an Attraction (of Any Kind)

Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and operations will suffer during peak days, leaving money on the

Check Out Our Product Catalog