Research
Explore the history, current landscape, and economics of location-based entertainment here.
*if you’re on this page, you’ll notice a lot of inconsistencies in format & look between areas of the site.
Yes, we know. It’s weird and awkward.
These undesired side effects are because we are doing a major site revamp.
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Thrills, Spills, and Dollar Bills: Cedar Fair & Six Flags’s M&A Rollercoaster
Introduction On the news of the potential merger between Six Flags and Cedar Fair, we thought it might be worthwhile to look back at their history and consider their place
The Saudi Gigaprojects
Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under the Vision 2030 Plan, launched by Crown Prince Mohammed bin
The Reality of Pen Rates
We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at theme parks, and conduct feasibility
The Japanese Theme Park Bubble
Japan in the 1980s was a legendary time. The country experienced a stock market and property boom the likes of which has never been duplicated. The Nikkei stock index hit
How to Size an Attraction (of Any Kind)
Sizing an attraction correctly is one of the primary issues in the planning phases of development. Size too small, and operations will suffer during peak days, leaving money on the
An Introduction to Indoor Entertainment
This post is a brief primer of the indoor theme parks of the world along the lines of revenues, size, visitation, and development costs. This is a broad category that
The Attraction Resort Model, Part I: How a Waterpark Hotel Works
In this series, we’ll examine the business model of attraction or theme park resorts. These resorts work, simply, by the attraction raising the value of the land uses around them. In
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In planning and feasibility, assumptions are everything.
Physical characteristics, shapefiles, and attendance.
Announced costs for new attractions, renovations, and more from 2017+
Financing strategies for theme park resorts around the world.
Detailed sizing by component via satellite maps.
Comprehensive sizing & layouts on theme park land expansions.