Research
& Insights

Welcome to the premier destination for insights and research on the business of location-based entertainment.

Here, you’ll find a comprehensive collection of case studies, white papers, and in-depth research pieces that explore the industry’s history, current landscape, and business models.

Our aim is to provide the most authoritative and up-to-date repository of knowledge in the world.  

Most Popular Articles

This section is intended to serve as a primer to the business of the theme park and attraction industry. Here is a list of our most popular and informative articles.

Case Studies

Latest

The Saudi Gigaprojects

Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under the Vision 2030 Plan, launched by Crown Prince Mohammed bin

The Reality of Pen Rates

We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at theme parks, and conduct feasibility

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