Research
& Insights
Welcome to the premier destination for insights and research on the business of location-based entertainment.
Here, you’ll find a comprehensive collection of case studies, white papers, and in-depth research pieces that explore the industry’s history, current landscape, and business models.
Our aim is to provide the most authoritative and up-to-date repository of knowledge in the world.
Most Popular Articles
This section is intended to serve as a primer to the business of the theme park and attraction industry. Here is a list of our most popular and informative articles.
Case Studies
Latest

The Greatest Location-Based Attraction of All Time
At their peak in the 19th century, world’s fairs were unparalleled spectacles of industry, commerce, and entertainment, unique in their ability to draw visitors and leave behind significant cultural impact

How to Make It in the Attractions Industry, Sun Group, Asia’s Potential, & Staffing Challenges
Won here. This is my interview with my friend Daan Duijm, an operational wunderkind whose career has taken him across Southeast Asia and the Middle East. Here we cover a

The Inside Story of the Most Expensive Theme Park Ever Built
Won here. I had always wanted to learn about Sanrio Puroland, an indoor theme park in Tokyo opened in 1990. In recent years multiple Hello Kitty theme parks, cafes, and

Attraction Investment Cost Tracker: 2017-present
Updated as of October 2023. Encompassing everything from theme parks to zoos, museums to resorts, the attractions industry plays a pivotal role in the global tourism and entertainment sectors. Our

Ever Glorious, Ever Ambitious, Ever Grand
At its height, Evergrande Group was the largest real estate developer in the world, with contracted sales amounting to more than 700 billion RMB (~$100 billion) in 2020, and a

The Saudi Gigaprojects
Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under the Vision 2030 Plan, launched by Crown Prince Mohammed bin

The Reality of Pen Rates
We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at theme parks, and conduct feasibility
Check Out Our Product Catalog
A dossier of the financing strategies for major theme parks around the world, provided …
Developing a world-class theme park or attraction resort is no small feat – it takes …
This is our most requested product and is now available. A full download of the …